In the presence of Ms. Christina Hentschel, Vice President Marketing of Glashütte Original, Mr. Gilbert Ho, Vice President of Glashütte Original Hong Kong, as well as celebrity Ms. Grace Chan and Mr. Alex Lam, the new store was officially presented to the media and selected VIP guests.
The ceremony commenced with officiating guests holding a large key shaped as Glashütte Original’s famous duplex swan-neck fine adjustment. With the guests inserting the symbolic key and lighting up a specially designed pedestal, the ceremony continued with the traditional lion dance which symbolizes blessings of good fortune and auspiciousness.
Ms. Christina Hentschel commented: “The new store is another step in enhancing Glashütte Original’s presence in Hong Kong by providing an unparalleled shopping experience for customers. The store not only provides luxurious comfort, but also fully reflects purity, clarity, functionality, some of Glashütte Original’s qualities celebrated around the world. The store opening also coincides with our recent launch of the Sixties Iconic Collection, which is a tribute to the memorable design of timepieces from the 1960s. This collection as well as other exquisite timepieces will be showcased at the store also.”
Guests were invited to explore the new boutique, which combines clear German design with a warm and welcoming atmosphere across its 118 m2 surface. Carefully chosen materials, an assured and stylish interior with a clearly contemporary concept render Glashütte Original’s essential features both visible and tangible. The carved metal ceiling displays the outlines of a mechanical movement while an impressive “wonder wall” showcases the numerous fine components of Glashütte Original movements, both designed to enhance the authentic atmosphere of German precision engineering.
Visitors of the boutique can appreciate more closely all of the intricately detailed and superbly finished components through a built-in magnifying glass. This way, the device allows guests to enjoy a visual feast of Glashütte Original’s fine craftsmanship.
This concept of the “wonder wall”, greatly enjoyed by customers worldwide, is available only at the Kai Chiu Road store. As the first of its kind in Hong Kong, the “wonder wall” allows cheap fake watch aficionados to immerse themselves in the watchmaking expertise of Glashütte Original.
In order to provide physical comfort to customers, a lounge at the rear of the boutique was designed to enhance the overall visual, emotional and personalized experience for visitors. Customers may further explore the brand’s horological excellence with a video showcase through two complementary plasma screens, which provide detailed insights into the traditional art of German watchmaking as it has been practiced in the town of Glashütte since 1845.
The inauguration in Hong Kong follows a series of recent openings of new boutiques and additional points of sale of the brand such as in Beijing at Shin Kong Place or in Madrid at the famous department store El Corte Inglés.
Glashütte Original Boutique:
Address: G/F, 10 Kai Chiu Road,
Causeway Bay, Hong Kong
Phone: (852) 2504 1418